Wednesday, January 25, 2012

Thursday, January 19, 2012

Design work that ended 2011

So a lot happened in 2011...

Abovegroup merged with international Advertising agency Ogilvy and Mather.

I moved from working with about 12 people to close to 60!
I became Senior Art Director.
I went back to school to pursue a new degree that led to me starting a new blog called 'Designer Island' and lots and lots of new work happened at work as well!

Below I'm sharing two other editorial designs I did in 2011 before finishing the year and starting the New Year with designing the magazine, Lookbook.

Hope your year is going pretty damn good cause mines is :)

Designed the 2012 Diary and Sourcebook for Trinidad &Tobago Institute of Architects.

Very cool clip designed by our Creative Director Marlon.

To see more of the design check out Abovegroup Ogilvy's website here.

Ministry of Public Administration Annual Report

Abovegroup Ogilvy was commissioned to design an annual report based on client provided copy. From the initial creative concept to the design & layout, Abovegroup Ogilvy also provided copyediting and print management for the entire project.

Creative Director: Marlon Darbeau
Senior Designer: Tanya Marie
Designer: Blayne Clark
Photo Editing/Designer: Roger
Photography: Alex Smailles and Kibwe Brathwaite
Copy Editing: Helen Pipins and Cheyenne Baptiste
Client Services: Monica Cupen

Meet the Team at Aboveroup Ogilvy

and lookout for updates on our Show&Tell event

all photography courtesy Abovegroup Ogilvy

Wednesday, January 18, 2012

Designing Trinidad Lookbook

Editorial work has not always been my favourite thing to do. Actually I used to hate it until I started working at Abovegroup with “Type Nazis’ like Gareth and Katinka. Before then, letters were as boring as numbers and fonts as interesting as Algebra. Then I started to discover designers like Paula Scher, Ellen Lupton and Marian Bantjes and discovered really beautifully designed magazines like Surface, Acne Paper and so many more. This was when editorial and editorial photography really started to become interesting. The idea of designing with type and words and discovering so many beautiful fonts came into my life and I was in love!

When Mel and Trinidad Lookbook came to Abovegroup Oglivy to take her very successful blog into the print world, I was at first admittedly very worried because for one, printed magazines is said to be a dying genre and two, Mel just started working at AGO so the whole client at the office walking over to my desk and over my shoulder thing did not make me very excited. I was, however, excited about print and the opportunity to design a fashion magazine with stories. I was ready to put something fresh out into the Trinidad magazine landscape!

The process of creating the magazine was a long and at times stressful process but it was also a lot of fun. The Design Team at AGO comprised Marlon our guiding Creative Director, Tricia Dukhie, Graphic Designer, who picked the gorgeous masthead font- Magnel and Kibwe Brathwaite – Photographer. I am used to working with Marlon as my partnering designer and with this project it was my first time working with Tricia, a really quiet and shy designer – a complete contrast to my more bold and opinionated style of directing a project. While working with Marlon means back and forth banter, butting heads and non-stop mix of collaboration, conversation and some arguments, working with Tricia was the very quiet ballet version of that.

I quickly appointed Kibwe ‘manager of photography’. I already have a real appreciation for Kibwe’s vision and style and knowing his apprehension for fashion photography only made me more excited about what fresh view he’d bring to the table, especially for his own editorial spot, ‘Fashion Diary’ with Ayana Riviere. Working with Kibwe is always a comfortable space for me. He gets my ‘brand of crazy’ and it was an almost seamless collaboration that I expect to only get better with time and more projects.

After months of work, the completed magazine was a joy to receive. It was a process with many lessons I am going to take forward in the New Year and I wish Mel and Trinidad Lookbook all the best moving forward.

Happy New Year Everyone!

photography credits: Kibwe Brathwaite for Abovegroup Ogilvy and my phone!
Lookbook in print is currently available at the following outlets:
- Meiling | No. 6 Carlos Street, Woodbrook
- Bang Bang | Frederick Street, POS
High Street, San Fernando
Trincity Mall
Blaanix by Bang Bang, Aboutique Mall, Frederick Street, POS
212 Location, Aboutique Mall, Frederick Street, POS
- Runway Street | SimpliCity, 45 Murray Street, Woodbrook
- Indulge Clothing | Tragarete Road, POS
- The Pallet Stick | Havelock Street, St. Clair
- So Chic Boutique | Francis Plaza, Chaguanas
- SuperPharm | Westmoorings